The Language of Food Biotechnology
Surveys indicate that choice of words can affect the success with which biotechnology information is communicated to the general public.
Words that may convey positive images of biotechnology
| agricultural biotechnology ancestors beauty better biology bounty care characteristics children choices color committed companies concern crops customers dirt discover diversity Earth enhanced experience explore farmer field | find flowers food biotechnology fruits future generations gardener grandparents ground grower hard work heritage history hybrids improved information inspired learn long-term mankind natural needs nurture nutrition open opportunity | organic parents partners pioneer plant breeding planter purity quality safety seeds share soil study taste tradition trait try us variety vegetables vision we wholesome |
Words that may convey negative images of biotechnology
| alter ambitious anxious any jargon breakthrough change chemical create desires DNA economic engineered expense experiments exploit explosion faster | genes genetically altered genetically engineered genetically modified organisms GMO industry investment laboratory machines manipulate marvel modified money organism patent perfection pesticides | profit quicker radiation revolutionize rush scientists shelf-life shortcut short-term splice technology transgenic you we know |