Seed Biotechnology Center
Seed Biotechnology Center
Seed Biotechnology Center
University of California
Seed Biotechnology Center

Seed Business 101 Horticulture in Chiang Mai, Thailand


The UC Davis Seed Biotechnology Center congratulates the graduates of the first Seed Business 101 Horticulture course held in Chiang Mai, Thailand, February 22-26, 2016.


This session’s graduating class represented a strong and diverse mix of international participants from the following countries: Thailand, India, Japan, France, Philippines, Korea, China, Tanzania, and the USA. Students included: Anne Sam (Thailand), Butwa Godluck (Tanzania), Caleb Orchard (Thailand), Chandra Thirukannapiran (Thailand), Dimple Sokartara (Thailand), Nanda Kumar (India), Piyush Kothari (India), Roderick Labay (Philippines) from East-West Seed ROH, Ltd.; Chanyayan Chiaranvanond (Thailand), Mithlesh Agarwal (India), Pitakpon Angsupanich (Thailand), Prirote Kietisirikajorn (Thailand), Sumitra Kantrong (Thailand), Supat Mekiyanon (Thailand) from Chia Tai Co. Ltd.; Erwan Ching (Thailand) and Mathias Luong (Thailand) from HM.Clause; Kairi Okuyama (Japan) and Toru Otsuka (Thailand) from Sakata Seed Corp.; Abigail Attavar (India), Indo American Hybrid Seeds; Naoto Shinozaki (Italy), Kagome Co., Ltd; Zhang Gang (China), Kaiping Clover Seed; Junho Kim (Korea), Nongwoo Bio Co.; Aileen Uy (Indonesia), PT Asian Hybrid Seeds Technologies; and Atsushi Sugimori (Japan), Takii & Co.

Course instructors included Maurice Smith, Pieter Vandenberg, and Mike Pereira. Participants also heard from expert guest speakers Anthony Tse, Clover Seeds; Ole Johansen, HM.Clause; Darush Struss, East West Seed ROH Ltd.; Bruno Lefeuvre, East-West Seed ROH Ltd., and Johan Van Asbrouck, Centor Group.

The UC Davis Seed Biotechnology Center would like to recognize Chia Tai Co. Ltd., East-West Seed ROH Ltd., and HM.Clause, Thailand as joint sponsors of the course. Participants had an opportunity to tour and visit the Chia Tai Research Station and the East-West Seed Research Center. Their hospitality was key to the success of this session.

Seed Business 101is a one week course designed to expose participants to the five functional areas of a seed company (R&D, production, operations, sales and marketing and administration).  By creating a virtual seed company and case studies for each functional area, the course content is delivered in a very interactive way.  During each of the 4 case studies, participants assume a different functional responsibility within the company.  The course gives employees that are new to the seed industry a broad understanding of the major aspects of a seed company’s operations and cross-departmental knowledge of best practices for profitability. The course is taught by widely respected seed business executives with additional help of industry experts participating as guest speakers.

Upcoming sessions:

For registration and course details please visit or contact Rebeca Madrigal at


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