Seed Biotechnology Center
Seed Biotechnology Center
Seed Biotechnology Center
University of California
Seed Biotechnology Center

UC Davis Seed Business 101 completes another successful session in Chicago, IL

The UC Davis Seed Biotechnology Center completed another successful session of the Seed Business 101 (SB101) course that focused on field crops. It was held on December 5-9, 2014, in Chicago, IL.  The course was organized in conjunction with the American Seed Trade Association CSS conference.


The participants represented a wide range of companies with regional, national and international reach.  Congratulations on the completion of the course to the following seed industry professionals: Christopher Boomsma, Dow AgroSciences, USA;  Marcelo Chiappetta, Sementes Chiapeta, Brazil;  Monty Malone, Bayer CropScience, USA;  Kevin Zaychuk, 20/20 Seed Labs Inc, Canada;  Duffy Fischer, Barclays, USA;  David Decker, IFB, Belgium;  Mustafa Egridere, May-Agro Tohumculuk, Turkey;  Mike Gillis, Bayer CropScience, Canada;  James Morse, Bayer CropScience, USA; Guillermo Hermida, Monsanto, USA; Danielle Reid, BASF, USA;  Nicole Rogers, Prairie Estates Genetics, USA;  and Matt Ross, PROSeeds, Canada.
The team of instructors (Tom Francis, Dave Westphal and Rale Gjuric) was supported by several guest speakers that included well-respected industry experts, such as: Bruce Keitler, Becks Hybrids; Ken Dallmier, Syngenta; Jim Dodd, PSR; and Matt Hynes, Growmark Seed.

Seed Business 101 is a one week course designed to expose participants to the five functional areas of a seed company (R&D, production, operations, sales and marketing and administration).  By creating a virtual seed company and case studies for each functional area, the course content is delivered in a very interactive way.  During each of the 4 case studies, participants assume a different functional responsibility within the company.  The course gives employees that are new to the seed industry a broad understanding of the major aspects of a seed company’s operations and cross-departmental knowledge of best practices for profitability. The course is taught by widely- respected seed business executives with additional help of industry experts participating as guest speakers.

The next session of Seed Business 101 Field Crops is scheduled in St. Louis, MO on June 15-19, 2015.  More details will be available soon. The next SB101 course for Horticulture is in Davis, CA on March 9-13, 2015. For registration and course details please visit or contact Sally Mohr at


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